The Marsen toolbox / Local
Free Local Visibility Audit
Check whether customers can find your address, opening hours, phone number, and map links on your website.
Start with your input
Run the Local Visibility Audit
Extract public business details, address markup, telephone actions, profile links and opening hours.
What this tool checks
See what the result is based on.
This checks the website only. It does not access Google Business Profile, validate reviews or measure map-pack rankings.
Declared business identity
Read the business identity declared by the website.
Published address
Look for address information; a service-area business may not publish a street address.
Telephone links
Find telephone links that provide a direct contact route.
Maps or profile links
Look for maps or business-profile links, without accessing the profile account.
Structured opening hours
Read hours supplied in structured data and compare them with your actual schedule.
Contact path
Identify a route from the page to contacting the business.
Methodology
How to use your result.
A trustworthy tool should show what it used, what it could not verify, and how each recommendation connects to the outcome.
- 01
Validate the input
Confirm the domain or values are usable before starting analysis.
- 02
Review what was found
Use only accessible sources and approved connections relevant to the check.
- 03
Check the details
Distinguish confirmed signals, likely explanations, and items requiring manual review.
- 04
Choose what to fix first
Order findings by impact, confidence, effort, risk, and ownership.
- 05
Measure the change
Check whether the change made the page or process better.
Use the result responsibly
What to keep in mind.
A tool can flag details worth checking. Use your knowledge of the business to decide which changes make sense.
Useful for
- Finding a structured starting point
- Surfacing evidence to verify
- Prioritizing a focused review
- Creating a shared action list
Still requires judgement
- Commercial and strategic decisions
- Legal, privacy, and provider constraints
- Implementation feasibility
- Whether a recommendation fits the business
Need to check something else?
Related free tools.
These tools can help you look at another part of the same problem.
Is the Local Visibility Audit live and free?
Yes. The runner is live and does not require an account or a sales call.
How does the Local Visibility Audit work?
Extract public business details, address markup, telephone actions, profile links and opening hours.
What are its limits?
This checks the website only. It does not access Google Business Profile, validate reviews or measure map-pack rankings.
Are results saved?
Reports are not saved in a database. Public website checks send the supplied URL to Marsen’s server; hosting providers may retain operational logs. Answer samples, schema input and ROI values stay in the browser.
Does a passed check guarantee rankings or conversions?
No. It confirms an observed condition in this specific input. Review the evidence, context and limitations before making changes.
What if the website cannot be fetched?
The tool shows an error for blocked, private, oversized, unsupported or timed-out responses. It does not fill in a score when evidence is unavailable.
Can Marsen help with the next step?
Yes. Use the result to scope a focused implementation around your customer, work or search workflow.
You have a result. Now what?
Let’s turn it into a useful improvement.
Help me with the next stepBring us your result. We’ll help you decide what to fix first and make the changes.