Marsen Hub / Search & discovery
SEO and AI search visibility for your business.
When someone needs what you offer, make your business easier to find and understand. Improve the pages and information customers see on Google, local search, and AI answers.
Marsen/ Search & discoverySee your business through a customer’s eyes.
Who can help my business respond to enquiries faster?
Follow the steps to see what happens next.
Look where the customer starts.
Choose questions a real customer would ask when looking for your services. Start with one service and one audience.
Can customers find a clear answer?
Check whether your website explains who you help, what you do, and how to contact you. Record the gaps you can verify.
Answer the question on the right page.
Explain the service clearly, add supporting examples, and make the next step easy to find. Fix access problems that stand in the way.
Measure enquiries as well as visibility.
Review search visits, relevant questions, and enquiries over time. Use the results to choose the next improvement.
Be easier to find. Easier to understand.
Customers need to know what you do, whether you can help, and how to get in touch. Make that information clear wherever their search starts.
Answer the questions customers ask
Find the questions behind a search and check whether the right page gives a useful answer.
Customer questions · Service pagesUnderstand what AI answers say
Review sampled answers and their sources to see whether your business is mentioned and described accurately.
Brand mentions · Referenced sourcesHelp nearby customers reach you
Keep your location, service details, opening hours, and contact options easy to find and consistent.
Local search · Business detailsChoose the next useful improvement
Prioritise the pages and information that need attention. Track search visits and enquiries alongside visibility.
Page improvements · Enquiry trackingA few places to start
Look at your business the way a customer does.
“Who can help with this?”
Give people a clear description of the services and problems your business handles.
“Are they right for us?”
Make relevant examples and useful business details easy to find and check.
“How do I get in touch?”
Give interested visitors a clear route from the answer they found to a conversation.
Examples to explore together. Connections and actions are agreed for your setup.
Start with
an inspectable audit.
Separate access, indexing, useful answers and actual citations. The audit guide explains the baseline; the GEO guide includes a dated public-site example and a reusable observation worksheet.
Run an AI visibility auditSee how it works
in practice.
Use a guide to understand the steps, ask better questions, and plan the work with your team.
Generative engine optimization: a practical website audit.
Improve AI-search readiness with a worked website audit, a CMS-owner checklist, an evidence worksheet and separate measures for crawling, citations and enquiries.
Read the guide Practical guide · 9 min readHelp search engines read your business details.
Add structured data that matches the information customers can see on your page. Work through the examples, then test the markup before publishing it.
Read the guide Practical guide · 10 min readAstro SEO checklist: verify the built site, not just the source.
Check canonical URLs, sitemap lastmod, titles, JSON-LD, redirects and images in an Astro static build, with a free script that tests your dist folder.
Read the guide Practical guide · 8 min readIs better visibility bringing the right enquiries?
Check what AI answers say about your business, then look at website visits and enquiries alongside those answers. This guide helps you separate an interesting mention from a useful customer result.
Read the guideChoose where
to focus first.
Start with the way your customers look for help.
Search engine optimisation
Make your pages easier for search engines to read and more useful to visitors.
Take a closer lookAI answers
Improve the information AI tools can use to understand your business.
Take a closer lookLocal search
Help nearby customers find accurate details and contact your business.
Take a closer lookUseful pages at scale
Create pages for different services or places using information worth reading.
Take a closer lookHelp with the rest
of your day.
Make it easier for customers to find you, keep conversations moving, and reduce the work in between.
AI CRM for customer follow-up.
Give your team the customer details, conversation history, and next action in one place. Prepare replies and keep track of who needs a call, so promising enquiries are easier to follow through.
Explore Marsen CRM Agents & everyday automationWebsite AI agents and business automation.
Plan website lead qualification, CRM handoffs and routine work around your team. Define the approved answers, connected tools and decisions that need human review.
Explore Marsen AgentsKnow what happens
before you commit.
Start with your workflow. The scope and cost depend on what needs to be connected, configured and maintained.
Show us the work.
Bring your website, intended customers and the questions you want to be found for. Existing search reports and approved project examples help establish the starting point.
Agree what the quote covers.
Discuss implementation, usage, third-party subscriptions and any ongoing support separately. Confirm the connections, responsibilities and acceptance checks before agreeing the rollout.
Test with your team.
Define the first workflow or page set, who reviews it and what a successful handover looks like. Support arrangements and future changes belong in the agreed scope.
Leave with a clearer next step.
A demo is a chance to discuss fit and the information needed for a proposal. The page examples illustrate a workflow; the connections for your business are agreed during discovery.
Discuss scope and pricingDefine the result
before implementation.
The proposal should turn a broad capability into named deliverables, limits and acceptance checks for your team.
What you receive.
- Search and page baseline
- Question-to-page priority map
- Agreed technical and content changes
- Measurement notes and handover
How the first scope is checked.
The agreed pages render the approved changes, remain crawlable and canonical, connect to useful next steps and have a dated measurement baseline.
What needs separate agreement.
Rankings, AI citations and third-party publication are not guaranteed. Paid media, new platforms and ongoing content production are separate unless scoped.
What changes the cost.
Quote drivers include site size, markets, page types, technical access, research depth, content production, reporting sources and review cadence.
What does Marsen Search bring together?
Marsen Search connects AI visibility, search context, local discovery and account research. The goal is to turn relevant findings into useful priorities and customer opportunities.
Does Marsen guarantee search rankings or AI citations?
No. Search rankings and AI answers depend on external systems and change over time. We focus on evidence, accessible information, content quality and measurable next steps.
How does Search connect with CRM?
Useful research can become context for an account or opportunity. We define the handoff, required data and ownership as part of the connected workflow.
Can we discuss our own business?
Yes. Bring your website and tell us which customers you want to reach. The example on this page explains the steps; it is not a live audit of your market.
Built around your business
Help the right customers find their way to you.
Book a demoShow us your website and the customers you want to reach. We’ll find a practical place to start.
Prefer to tell us in writing?