The Marsen journal

Better questions.
Better starting points.

Three decisions to consider before investing in AI and automation. Follow each perspective into a practical guide when you are ready to plan the work.

Before you automate

Choose the work before choosing the tool.

Start with a recurring task, a clear owner and the exceptions that make it difficult. Use the automation guide to turn that decision into a workflow.

Plan your first workflow

Before you add AI

Decide where a person should step in.

Drafting an update and sending it are different responsibilities. Define review points before connecting an assistant to actions.

Design the approval step

Before you celebrate a mention

Ask whether visibility helps the business.

An AI mention, a visit and a qualified enquiry measure different things. Keep them separate when deciding what to improve next.

Build a measurement plan

Built around your business

Bring the question you are working on.

Talk to Marsen

We can help you connect what you have learned to a practical change for your business.